The Campaign Registry (TCR) may decline your 10DLC registration for various reasons. We have compiled the most common ones and explained how to resolve them.

A compliant privacy policy is required on the website.

All message senders must have an acceptable Privacy Policy when registering 10DLC campaigns. If you receive this rejection reason, adjust your privacy to describe:

  • How consumer data will be used and shared (if applicable) 
    • avoid using language that may improperly claim to have the consumer's consent to share end-user data with third parties for marketing purposes
    • specifically, note that data will not be transferred among various organizations
  • how consumers can contact the message sender
  • how consumers can opt out of future communications

We recommend adding a section in your privacy policy specific to SMS and texting to cover these points. 


Example:

DBA Name may use SMS texting to communicate with you. Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. If you wish to be removed from receiving future communications, you can opt out by texting STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE.


Disclaimer

As discussed above, Snappy Kraken strongly suggests that each brand create a personalized Privacy Policy with accompanying SMS disclosuresSnappy Kraken strongly suggests that each brand create a personalized Privacy Policy with accompanying SMS disclosures, as discussed above. Snappy Kraken cannot provide guidance on what is legally required within a Privacy Policy. The examples above neither assume responsibility for the entirety of your privacy policy nor guarantee 10DLC approval. It's the responsibility of the message sender and their provider to research and ensure the Privacy Policy meets TCPA laws, as well as, individual carrier compliance requirements.  For new, non-established brands entering the messaging space, there are online resources that can help you develop the required operational processes and Privacy Policy templates that will fit the unique needs of your business.